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Tuesday, December 22, 2009

A Showstopping Bride out of St. Pete, Florida!

It just tickles us red and green all over (it is the holiday season) when a DBLA bride sends us photos of one of our party dresses. Laura out of St. Petersburg, Florida (just a hop, skip and jump from my old stomping grounds in Bradenton), sent us a few pics of her in our Jenny Packham 'St. Lucia' gown.
We LOVE these photos, and we do love a groom in a kilt. This looks like such a fun party, and we thank Laura for sending these to us.

Happy Holidays to all of our DBLA brides and our readers. Cheers to 2010!

Tuesday, November 24, 2009

What brides don't know about designer gowns...

I know a lot of brides scratch their heads asking themselves, 'How can this designer gown be so gosh darn expensive?!?!?'

Brides might think that there is this absolutely ginormous markup when it comes to designer gowns and there certainly is some markup - after all, bridal businesses are in business for a reason. Gowns are generally marked up anywhere from 2.2x to 4x wholesale cost. However, brides would be surprised to know that the wholesale cost of gowns can be substantial and is never mere nickels (more like quarters).

Why is this the case? For the following reasons, be prepared to pay a little extra (but Ladies, we all know it's sooooo worth it).

Materials. When it comes to fabrics, trim, underlays, overlays, covered buttons, or crystals, there's a certain cost that goes with all of the above. High end materials like silk or reimbroidered lace can be pricey, because the fabric itself is pricey. Crystal beading, jewels, and intricate detailing also costs some dough because it is very labor intensive to turn these gowns into works of art. Gowns that have multiple layers with delicate overlays are chic but not cheap.

Construction. High-end designer gowns are constructed to last. The quality of the seaming and the attention to detail will ensure that this type of gown is built to last. Gowns which are made of polyester or less expensive materials can fall apart at the seams (literally) after dry cleaning or even if a bride is a little extra tough on her gown. Quality Construction + Quality Materials = A Forever Gown.

The cliche 'you get what you pay for' is very true when it comes to wedding gowns. While the markup exists, the wholesale cost for these gowns is still a pretty penny. Be rest assured that the $5,000 gown at your local salon did not cost the salon owner a mere $100.

We are always interested in giving brides luxury within reach. Everyday at DBLA an opportunity exists to have your delicious wedding cake and eat it too!

Tuesday, November 3, 2009

The Buying Guide for the International Bride

With the US dollar fluctuating all over the place, international brides are looking to the US for a great supply of new, sample or once worn gowns. Of course, DBLA ships worldwide and we always keep our international brides in the loop on any and all challenges that can occur when ordering products from overseas. It is unfortunately not as simple as ordering a CD from Amazon.com. Foreign brides should keep the following issues in mind when deciding to purchase from our country:

Customs. Ordering garments from overseas will trigger a taxable purchase. In some countries the tax is called VAT (Value Added Tax), in others it is simply referred to as duties or taxes. In all instances, when a bride in a foreign country purchases a gown from a country outside her own, a taxable event occurs. An additional tax payment to the bride's country of residence will be due and payable upon receipt of the gown by the buying bride.

The buying bride will be responsible for payment of these taxes upon receipt, and the tax rate will vary by country. It will be assessed based on the value of the gown/package, which is generally the insured amount. If a seller assures a bride it can totally circumvent this, the buying bride is putting herself at risk. She may not even receive the gown after posting payment to the seller for it, since there's a chance customs could confiscate the package and its contents without the proper tax payment.

Shipping. Shipping overseas is pricey, unfortunately. Due to increased oil prices, major carriers are charging a fuel surcharge, and shipping prices have sharply increased. Only reputable carriers should be considered when shipping overseas, and wedding gowns when insured can run between $150 - $250 to ship overseas, depending on the destination. UK and European brides can expect to pay in the $150-$200 range, while South African and Australian brides can expect to pay in the $200 - $250 range.

DBLA has shipped to many foreign brides, from our friends north of the border, to as far away as a fab American bride working in Beijing. Keep us in mind for all your bridal needs, whether you're over here or over there!








Friday, October 30, 2009

Pockets-A-Plenty

We're pretty excited about some of the new fashion trends, like short gowns and slim silhouettes. However, the newer trend which features cool pockets on sophisticated wedding dresses is just too oooh-la-la for words!

A gown should be the ultimate expression of one's fashion aesthetic. If you're a casual girl who loves a comfy cashmere sweater and can't live without her boyfriend jeans, then a gown with pockets is the cozy equivalent.

Coziness and comfort aside, a wedding dress with pockets can still be uber chic and downright glamorous. It provides just the right amount of edge and sass, while still remaining true to a formal bridal look.

A gown doesn't have to be all about pomp and circumstance, but don't be surprised if your posture is picture perfect when donning a pocket confection. It's all about the attitude and we know a casual girl still makes for a fabulous bride!

The gown featured is from Priscilla of Boston's Spring 2010 collection, style 4405. Picture courtesy of Priscilla of Boston.

Wednesday, October 21, 2009

DBLA Featured on The Bride's Cafe!

Janie Medley from the wonderful blog The Bride's Cafe featured our 'Guidelines for Buying a Once Worn Gown' on her blog yesterday.

Janie is a wonderful florist based out of Richmond, Virgina and owns the flora design house Janie Medley Flora Design. Brides who are searching for a florist in the greater DC, VA and MD areas should definitely check out her website for weddings she's already designed. Whew, her work is breathtaking, I know!

Thanks, Janie, for reaching out to us and asking for our guidance on this tricky subject. We are always interested in keeping brides everywhere safe and warm in their couture gowns.

Monday, September 14, 2009

A Resale Gown Guide for Recently Wed Brides


An idea that should be on every bride’s radar is the option to sell her gown after her Big Day. For many reasons, this is becoming a popular trend. With rising wedding costs, compounded by a difficult economy, this option makes the dream gown within reach. Also, with each passing year, the decision to marry is trending toward a bride in her mid to late twenties, making the nostalgic idea of passing down the dress to the next generation a little more passe.

If a bride is considering resale after the event, there are definitely designers that will ‘hold’ their value. Once worn gowns by high end designers have residual value and, like any other commodity, have a market value. Monique Lhuillier, Vera Wang, Melissa Sweet, Claire Pettibone, Jim Hjelm, Alvina Valenta, Lazaro, Priscilla of Boston, Jenny Packham and other high-end, well established designers will often fetch higher resale price points, and certain styles by each designer are coveted even more so by brides. Surprisingly, gowns from older collections often tend to hold their value a little more, since the collection has been in circulation longer, and more brides have seen these gowns in ad campaigns or featured in bridal magazines over multiple seasons.

A typical rule of thumb is to offer the gown for half of what was paid. Like driving a car off the lot, once purchased form a salon, the gown has depreciated by fifty percent. Brides who seek more will often find that they will have to eventually reduce the asking price as buying brides definitely educate themselves on what that particular gown is worth on the ‘open market.’ The asking price should be exclusive of any tax or alteration costs. Although these costs can be substantial, they are not a price factor.

A gown that is professionally cleaned will command more than a gown that was worn and is sold as-is. A once worn gown needs a detailing prior to sale, since a shiny gown just feels better than one that still needs a hand wax. After the event, go over the gown and inspect it from bust to bustle. A wedding is the ultimate party, and there are likely to be some flaws when the DJ calls it quits. That’s okay – it is a party! Check for stains, tears, zipper issues, material defects, pulls, snags, bustle compromises and dirt. Note these on paper so when you bring the dress to be cleaned, each area can be addressed. Often dry cleaners will have a tailor on hand who is skilled enough in wedding gown repairs, and the bride can clean and repair any issues at the same time.

This brings us to our next point – picking a dry cleaner. Dry cleaning your wedding gown, whether to preserve it or to prepare it for resale, is an important post-wedding to do item to keep in mind after the dust settles. Choosing a dry cleaner can be tricky. It is important to not base your decision on price alone. Inexperienced dry cleaners can ruin a gown and its chances to be shared with future generations or another bride. First, check with your friends for a referral. Or, visit your regular dry cleaners and ask how many high-end wedding or cocktail gowns they typically clean. If you live in a larger city, check with the salons of prominent designers to see who they use to dry clean their runway gowns. Keep in mind that gowns with full skirts and intricate beading will cost more to clean than gowns with slimmer silhouettes.

Unless you are certain that you want to pass your gown on to the next generation, it is not necessary to preserve the gown. For resale purposes, a professional dry cleaning is all that is required. In fact, we recommend not pressing the gown since the next bride will need to press the gown upon sale, due to shipping and alterations handling.

Most importantly, offer your gown to the next bride in the same condition as you would expect to receive a once worn gown. The karmic train will eventually come full circle. Make every attempt to refresh the gown to its best possible condition prior to sale. Also, when advertising its availability, don’t make inaccurate representations about its condition. Once worn gowns can never be considered ‘perfect’, but should rather be advertised as ‘refreshed to like new.’ Perfect gowns are only brand new gowns, but once worn gowns are wonderful alternatives to purchasing new gowns at retail prices. Remember the cliché – there should be truth in advertising.

Wonderful and inexpensive resources for selling your gown include Once Wed, Wedding Bee(classifieds), Party Pop (wedding gown message board) or Preowned Wedding Dresses. Keep in mind that there are a lot of scammers out there who have discovered the wedding dress resale market and will try to cash in on unsuspecting victims. Emails that depict a suspicious buying scenario (i.e. cashiers checks, an ‘agent’ shipping contact, a convoluted payment process, paying more for the gown and asking for a cash credit, etc.) should be avoided. Remember, if something seems too good to be true, it always is. Use your good judgment when exchanging information and use a trusted payment platform like Paypal or Escrow.com. If the buyer can’t understand your need for payment via these methods, then they are not the right buyer. Each site will take a small percentage based on the total sale, but it is worth it to know the payment is coming via a trusted medium.

Buying brides will want to know as much as possible about your gown prior to purchase. They will need to know the altered bust, waist and hip measurements, and also your height with heels. A general ballpark like ‘I’m a size 4’ or ‘it’s a typical size 8’ won’t cut the mustard. If a bride is spending her hard-earned dough, she’ll want to know if it fits. Keep the information from the seamstress as a reference, and be sure to keep all your original receipts, including any receipts for dry cleaning and repairs.

Lastly, be sure to post actual photos of your gown and not only the stock runway photo from the designer’s website. Brides need to know that the gown actually exists and will want to see your dress in all its glory. For brides who want to keep their privacy, blur or crop out faces, but full and close-up body shots of both the front and back of the gown are a necessity.

With this, we hope you find the sales process a quick and easy one, and we like sharing this type of advice to keep both buyers and sellers safe from the perils of this brave new Internet world in which we live. We love offering brides our consignment or purchasing services, but we unfortunately can’t assist every bride. We like knowing we can offer some insight that will help the party fade to black, without a dress sale hangover.

Thursday, September 10, 2009

DBLA's Three Best Tips for Brides Beginning Their Gown Search


At DBLA, we do meet with a lot of brides who purchase from us after choosing a gown and experiencing some buyer's remorse. This happens more than one might think, and we have some tips to help ensure that this doesn't happen to you...

First, get a feel for the many different silhouettes offered by looking through bridal magazines. Think about what will be the most flattering and the most comfortable to you on the Big Day. If you aren't a strapless kind of gal, then a strapless gown will drive you nuts at your party. If you dreamed about a mermaid cut but don't own a pencil skirt in your entire wardrobe, this might not be the most flattering look.

Second, pick a venue, then pick the dress. The venue will largely determine what kind of dress you should wear. An extravagant ball gown will not be the right match for an intimate garden affair. Picking the venue will clear up a lot of confusion about the direction of the event, the dress budget, and your overall aesthetic.

Third, every bride has a feel for what kind of materials will make her go wild. Lace, silk, satin, beading, tulle - your personal taste will determine whether the gown will be more simple or more detailed. Ultimately, you should stay in your comfort zone. A wedding gown is not the time to be adventurous and go backless if the mere thought makes you feel squeamish. Wear what feels right and what feels comfortable. That way you will be sure to seek the spotlight instead of run away from it.

Miking the time to think through these three buckets of concern will make you confident in your final decision, with no chance for buyer's remorse.

Monday, September 7, 2009

Pre-Sale By Owner

As the economy tightens (does anyone really believe those recovery headlines?), there are more brides who are offering their gown for sale even prior to their actual event. While we understand the instinct to try and recover as much as possible from the one item that has some residual value after the event (i.e. the gown), any potential buyer should really reconsider this sort of transaction and steer clear of it until after the event has taken place.

What's the rub? So, so many things can take place at a wedding, both right and wrong. Brides, having never worn a party dress like this before, just don't know how much wear and tear can take place during their event. Photos on grass, ceremonies on sand, tipsy guests and torn bustles, these are all normal happenings. You might love cosmos and make them your signature drink, but when 100+ guests are wanting to congratulate you, don't be surprised if a few red drops make it on to your ivory confection.

This is where the pre-sale objective gets dicey. It's hard to say in what condition the gown will be turned over to Bride #2 before the party even takes place. And we hate to admit it, but when there is a definite buyer on the hook for a post-party purchase, Bride #1 might (inadvertently) be less diligent about protecting her party dress for resale purposes. On a subconscious level, Bride #1 could be a lot less interested in being extra careful during her dance floor hustle since the check is already in the mail.

Patience is a virtue, but wedding planning does not lend itself to being a particularly patient time in a bride's life. It's best to wait until the dust has settled and purchase a gently worn gown post-party. It will lend itself to a happier ending, and we do love a bride who is all smiles.

Thursday, September 3, 2009

A South Carolina DBLA Bride Says 'I Do!!'



We are thrilled when our brides write to us, expressing their excitement that their Big Day was a Big Hit, and that their dress was the perfect accessory to their beautiful party!

Carter from South Carolina donned our Monique Lhuillier 'Melissa' gown in August, and from the pictures it's easy to see what a fun and vibrant bride Carter was. This gown is so right for the bride who wants easy yet super chic elegance. Set in an outdoor venue, with bright, bold colors and a wonderful vintage aesthetic, this DBLA bride hit a home run with her style. It's easy to see why her groom was all smiles.

Carter wrote, "Our wedding was on August 22, and I can't tell you how many compliments I got on my Monique Lhuillier dress. It was so perfect, so "me," and people are still raving!"

Lots of love and happiness to Carter and her newly minted hubby...welcome to married life!

Tuesday, September 1, 2009

To veil or not to veil?

I always think of accessories as the delightful cream cheese frosting on the most delicious red velvet cake. Ultimately, insert the cake combo of your dreams, and the head rush you feel after that first bite is equal to the finding the perfect accessories that compliment your fab party dress.

Brides will often ask me whether a veil is necessary or even appropriate for a bride who might be a late bloomer. While ultimately the decision is what I call 'player's choice', my gut reaction is always a resounding 'YES!' There is only one occasion where a woman has the occasion to wear a veil without being chased by men in white suits with butterfly nets. When a bride gets married, it is her chance to bring all the drama along for the ride. A veil which completes her bridal aesthetic is a fantastic way to complete the ensemble, and most commonly brides are opting to wear their veil for the ceremony only.

What length is appropriate? The length of a bride's veil will depend on the style of the gown. If the gown has a cathedral length train, a cathedral length veil is the right choice. The same goes for a chapel length train, where a chapel length veil is a great combo. However, a gown that enjoys a chapel or sweep train can also be paired with a fingertip or elbow length veil. For the vintage bride, a birdcage veil is the perfect touch. These shorter options are a little less formal and are great for outdoor ceremony sites or for brides who want the pomp with a little less circumstance.

A blusher for the blushing bride? All veil lengths come with the option to include a blusher. A blusher is an additional layer of tulle that traditionally goes over the bride's face until the escort of the bride parts ways with her, and lovingly hands her to her betrothed. This type of veil option is very traditional and is perfect for brides who want their ceremony and bridal look to be on the more conservative side. It also gives added volume, giving it more prominence and a bigger accessory role.

Ivory dress, ivory veil? Many brides don't realize that an ivory veil is not the right choice for an ivory dress. An ivory veil is too saturated with color, making it appear more champagne than ivory. It is not intuitive, but it is the truth. If a bride's gown is ivory, she should choose a diamond white veil which will definitely compliment the ivory fabric much more so than an ivory veil. The veil should always complete the bridal look, not overpower it.

There is certainly never a right or wrong answer to this question. For brides local to LA, we can't recommend highly enough bridal consultant Hermin Papazian at Sak's Fith Avenue in Beverly Hills. She is a valued member on their bridal team, and is armed with a wealth of knowledge about veils and gowns.

A veil is a great accessory for any bride, but ultimately it's a bride's choice to don one or 86 it entirely. Keep true to your bridal aesthetic, and the answer will become crystal clear.

Friday, August 28, 2009

Gown Alterations 101

Hear ye, hear ye! To all brides who fear the need for alterations to your fab frock, fear ye not!

We receive a lot of questions from brides who are very concerned about alterations to their gown, especially when purchasing the gown from a third party or a sample gown from a bridal salon with a no return policy. Wedding gowns, roughly 99.5% of the time, will require some type of alteration to ensure the perfect fit. This is completely normal and should be expected. Brides can get spooked by the concept of alterations because to everyone who isn't a professional seamstress, it seems pretty impossible to retain the beauty of the garment after retooling sections of it. That's why we'll start with the key word in that last sentence...professional.

Professionals will guide the way. If you purchase a gown from a third party or a salon who won't alter your sample, keep in mind that you will want to seek out a professional seamstress to do the alterations to your couture gown. This means you will want someone who works regularly on bridal gowns and/or high end cocktail gowns - not merely the hems and inseams of ready-to-wear garments.

Wedding gowns are fabricated in high end, delicate materials (lace, silk, satin, beading, tulle, chiffon, need we say more?) You will want the expertise of someone who has done quite a few gowns prior to yours, and this means you will end up paying a little extra for this expertise. However, you will get what you pay for when it comes to alterations, and it is always in a bride's best interest to add a few extra dollars to this budget item. Remember that fit is just as important as fashion on the Big Day.

Where do I find a professional seamstress? Outside of getting a referral from friends or family, a great resource for a professional seamstress is a mid-priced salon. In today's economy, many boutiques will take gown alteration work without requiring the purchase of the gown in their salon.

A mid-price boutique is a much more cost-effective resource than a high-end salon, as the gown price points within the salon will generally dictate how much the alterations will be. You will get the expertise you'll want but at a more reasonable price, without sacrificing quality.

What are standard issue alterations?

Hemming the hemline. A hemline is practically a definite alteration. Gowns are manufactured to accommodate a wide variety of heights, and a standard hollow to hem measurement is 59", which roughly translates into a 5'11" bride (in heels). The only way to avoid this alteration is to special order the gown from a salon to be a specific length, which is most definitely an added expense. Taking up the hem on a gown is a very straightforward alteration and should not be feared. You will want your heels prior to making this alteration. The gown should just barely graze the floor, showing just a smidge of toe. All gowns will stretch just a tad throughout the Big Day, so be sure not to leave too much length to keep tripping at bay.

Busting out. But what about the girls?! There are various solutions to this tricky dilemma. Most gowns will accommodate some type of support option, such as cups, inserts, or a built in bra. The option will depend on how the dress is constructed and its structure. In terms of construction, backless or halter gowns will be restricted to inserts or cups which are simply attached with a couple of stitches to the bust. In terms of structure, the more substantial the material, the more heavy duty the support option. Silks with minimal layering will be tougher to reinforce, whereas gowns fabricated in lace, tulle or silk/satin blends will keep the girls high with more supportive built-in solutions. Your professional seamstress will certainly know all the options that will work for you and your gown. Ultimately the girls will be nice and secure, keeping you nice and secure.

Going from tall to small. There is a general rule of thumb to alterations, which is 'two sizes up, one size down.' Gowns generally cannot be let out more than one full dress size. There are exceptions, where gowns can be sized smaller than two sizes if need be. The biggest concern is when the dress has some sort of symmetry or symmetrical pattern to it which would definitely limit its ability to be tailored down multiple sizes. Keep in mind that dresses with patterns can only be tailored a limited amount before the aesthetic of the gown is compromised.

Bottom line. In a nutshell, gowns are meant to be altered, and alterations should not overly concern brides. Keeping in mind these plot points above will keep you on budget and in vogue.

Wednesday, August 26, 2009

To split or not to split (the dress)...?

Recently, I have come across more and more message board postings by brides seeking another bride who is interested in splitting the cost of the same designer gown. Clearly the intent is to acquire that dream gown, but at half the cost.

In a phrase, we can only say Oy Vey.

There are so many pitfalls to consider in this sort of transaction, that we feel compelled to remind these brides to address the following challenges before entering into this sort of bridal partnership.

Who goes first? This is going to be a BIG question to ponder. Conceivably, the person who goes first gets the better end of the deal. The dress will definitely be in brand new condition, and all the alterations will be tailor made to the first bride who walks down the aisle. Weddings are a great big party, and as we know parties can be hard on any dress, especially one with a train and constructed in the most delicate of materials.

Keep in mind that gowns will have definite wear and tear after a wedding. Even the most careful bride will discover pulls and/or tears. Gowns will always have some discoloration at the hemline. If the ceremony is on grass or in sand, count on more dirt than usual. In most instances, these signs of wear and tear can be cleaned and mended, refreshing the gown to a like new state. However, there is always a cost associated with these fixes. Budget no less than $250 to have a gown professionally cleaned, and another $150 in repairs to be safe. If these costs end up lower, then you can consider it a pleasant surprise, but it's always better to over budget in this regard.

The bride who gets to 'go first' should bear the burden of the cost, and a fair split would be 65/35 of the retail price. Keep in mind to also consider sales tax, alteration expenses, and those repair and cleaning costs covered by Bride #2.

Red wine anyone? As mentioned, this is THE party of your life, and there will be copious amounts of red wine to enjoy at your Big Day. If Uncle Larry gets a little too rowdy at the bar and bumps into Bride #1 with a glass of merlot, what is Bride #2 going to do? This is where things get harry, because life is unpredictable at its best.

A contract should be drawn up between the two brides to cover these sorts of events. Because in most instances the brides will be strangers to one another prior to this transaction, it is best that both parties protect themselves in case the most unfortunate of circumstances comes to fruition - the gown is unwearable.

Undoing alterations. In a lot of instances, gown alterations can be reversed. The general rule of thumb for alterations is one size up, or two sizes down. The brides definitely need to be neck-and-neck in terms of their sizing for this partnership to work. Also, don't forget that height is key! If Bride #1 is 5'2" in heels, and Bride #2 is 5'10", well, disaster is inevitable.

Get clear about each other's measurements, including height with heels. Discuss whether it is possible to do alterations so they are completely reversible, making each bride responsible for her own alteration costs. If this isn't possible, get really comfortable knowing whether the alterations made for Bride #1 will also accommodate Bride #2.

Resale proceeds. Bride #2 could potentially benefit from selling the gown after her event. This is something Bride #1 might want to think about and discuss. Should each bride split the proceeds 50/50 if the gown is sold to Bride #3? Yet again, another question that should make these brides go 'hmmm.....'.

Knowledge is power. These sorts of transactions really don't bode well for a positive outcome. However, if you have your heart set on a gown that is not readily available by way of a resale alternative, and you discover another bride who has her heart set on the same gown, this partnership could work with the right amount of due diligence and documentation. With budgets tightening, protect yourself and your financial investment. It's always worth the extra time to be sure you're making the right decision.














Tuesday, July 28, 2009

Another DBLA Bride Walks Down the Aisle!


We love hearing from our DBLA brides who stun their groom and guests as they sashay down the aisle! Kristy from Los Angeles had a fab garden wedding at a local venue, and she absolutely wowed the crowd in our Vera Wang '12245' blush hued gown. Chic tulle and silver appliques dazzled and amazed, but it is Kristy who clearly wore the dress (instead of the dress wearing Kristy). All we can say is, Bravo!

Kristy has a fun and informative foodie blog, Best of LA, which is the perfect resource for anyone living in LA who loves good food and hidden gems.

We raise our champagne glasses to the happy couple!


Tuesday, June 23, 2009

Blogger Mrs. Hot Cocoa from Weddingbee.com Says 'I Do!'

We are thrilled that Mrs. Hot Cocoa, the always entertaining and fiercely articulate wedding blogger on the popular site Weddingbee.com, donned our fab Monique Lhuillier 'Mona Lisa' gown during her lux nuptials held in Marina del Rey, California. Like we always tell our brides, finding the gown is just like finding the guy - it only takes one! And as the saying always goes, when you know, you just know.

Mrs. Hot Cocoa shares her journey to the dress, navigating the online resale segment, and ultimately finding The One on her Weddingbee blog. Take the time to stop by and view her great DIY inspirations. Now that the dust is settling on their newlywed status, let's raise a toast to the happy couple!

Wednesday, June 17, 2009

DBLA Featured on Examiner.com!

We just love getting shout outs from various news and media outlets! The latest is by blogger Pandora Gabriel who is the Bostonian Fashion Examiner for all things fun, sassy and worth mentioning on the Examiner.com.

We're always trying to get the word out about our fab gowns, fab deals and trusted rep. In this day and age, reliability goes a long way, and we're always on a mission to clothe brides in gowns that will blow their minds, not their wallets.

Here's a link to our story and enjoy!



Covering thousands of subjects across hundreds of cities and towns, Examiners come from all walks of life and contribute unique and original content to entertain, inform, and inspire their readers. Examiners are credible, passionate and knowledgeable local influencers. They have access to tools that help them grow their audience and brand as well as forums where they can connect with other Examiners and experts. Launched in April 2008, Examiner.com serves 70 major markets across the country.

Friday, June 5, 2009

Whiteflash.com Is Your White Hot Online Diamond Resource










If you're still looking for the perfect pair of wedding bands to exchange on your Big Day, make Whiteflash.com your one stop shop for any and all of your wedding day bling.

In today's fast paced, fast food world, consumers not only want but truly need reputable and high quality e-commerce resources for luxury goods. Diamonds are always a girl's best friend, and Whiteflash specializes in providing the finest premium cut diamonds and custom diamond jewelry to discerning customers worldwide. Their collections are known for their quality, craftsmanship, and innovative designs. Their company is known as an ethical cornerstone in a marketplace that can be steeped in controversy.

Founded by Debi Wexler in 2000, her mission was to create a trusted online resource where consumers could purchase high quality, conflict free diamonds. Not just your average online diamond retailer, Whiteflash has integrated its sense of social responsibility into its business model by partnering with World Centers of Compassion for Children International (WCCCI). As founder of their Dreams of Africa and AWEAR: Jewelry for Conscious Kids collections, Wexler donates 25% of profits from her AWEAR collection and 100% from her Dreams of Africa Collection which goes to support the health care, nutrition and educational development of child victims of the conflict diamond trade in affected countries. This gives victims of unspeakable atrocities a strong political voice and ultimately a chance at a conflict free future.

With their signature Whiteflash ACA line of 'superideal' diamonds, which are acclaimed for the being the world’s most visually balanced diamond, there's just no way a girl can go wrong. Whether your search is for an engagement ring, a wedding band, some earring bling or a fab right hand sparkler to match your left hand bauble, make Whiteflash.com your trusted, go-to resource for all things that sparkle.
Contact Information
Tel: 877.612.6770
Email: info@whiteflash.com

Wednesday, June 3, 2009

DBLA on Luxaholics.com!


Luxaholics featured Dream Bridal LA and our 'Speidi' look-alike dress! When Heidi Montag and Spencer Pratt tied the knot, she donned a fab Monique Lhuillier custom ensemble, offered at a hefty custom price ($18k!). We were featured as a great alternative to having your ML gown, and wearing it too. http://www.luxaholics.com/celebrity/heidi_montag_wedding_dress_for_less_dream_bridal_la.php

Luxaholics is a website catering to all your opulent desires; fashion, beauty, gadgets, travel, real estate and the hottest trends... for less! Luxaholics garners over 3.4 million hits monthly.

Tuesday, June 2, 2009

More Photos of the Latest DBLA Bride!






We loved looking at Heather Hyde's photos from her recent walk down the aisle this past Memorial Day weekend (sigh). She wowed her guests and groom in our Jim Hjelm 'JH8903' gown, straight off of the 2009 runway. It's easy to see that she wore the dress, and the dress did not wear her. It was perfect for their intimate garden ceremony and reception at The Inn at the Seventh Ray nestled in Topanga Canyon. Let's raise our glasses to the newlyweds!

Friday, May 29, 2009

A DBLA Bride Makes Her Debut Down the Aisle!









We're so excited for Heather Hyde and Chris Detert, a great couple who had their fab nuptials at the Inn at the Seventh Ray over Memorial Day weekend. Nestled in Topanga Canyon in Los Angeles, it is a beautiful venue that is known for its natural splendor, and you would never know that you're only a stone's throw from the mayhem of LA.

Heather donned our Jim Hjelm 'JH8903' gown, and it is obvious that she was the most beautiful bride. Their intimate gathering of 60 guests highlighted their special bond, putting the evening's focus on their love for each other and their families. Photography for the event was captured by Sherman Chu.

Heather and Chris own a dynamite PR agency, American Rebel PR, which also represents yours truly. Theirs is a testament that couples who work and play together can definitely create the strongest team there is.

We wish Heather and Chris lots of love and laughter as they journey into this new chapter of their lives!

Wednesday, May 20, 2009

Tightening the Bridal Belt

Despite this economic slowdown, the show must go on. How can brides today in these tough times have their wedding cake and eat it too? DBLA has some ideas that don't cut corners, but rather smooth the edges.

The Dress. Of course we have to start on this point! Brides today have options for high end designer gowns at price points that won't break the bridal bank. Our inventory of luxury designer gowns average a cost savings of $2,000. That's no small potatoes. Keep in mind that for those 2,000 pennies many other expenses can be covered, such as invitations, the cake, wedding accessories, the bridal suite, party favors...our gowns are fabulous and right for the savvy bride who wants her cake frosted and fabulous: http://www.dreambridalla.com/.


The Invitations. Every bride is drawn to a certain aesthetic, and if you're like me, you love intricate and unusual designs that are eye catching and vibrant. Every bride wants her event to stand out, and invitations are a great way to set the tone. A great alternative to letterpress invites are digital invites. They embody the exact same spirit of a letterpress invite, but at half the price. We love, love, love the digital invite selection at Hello Lucky (http://www.hellolucky.com/). This site provides wonderful options for the bride who craves detailed designs.

The Centerpieces. Flowers are super fun and brides love big and beautiful bouquets. However, when the size of the bouquet gets to the point where it appears it will suddenly walk off of the table, it's time to downsize. If you're dying to decorate with fragrant flowers, keep the vases simple and low profile and vary the sizes for visual interest. Line them with fab leaves and highlight the table with lots of inexpensive tea lights for ambiance. Be sure to discuss with your florist what types of flowers will be in season during your event. This will ensure your choice is more affordable. A fab go to bridal florist with budget options galore in LA is The Empty Vase (http://www.emptyvase.com/).

The Entertainment. A ten piece band is a budget buster for any bride. Shop for an entertainment option that provides a package deal, such as a string ensemble for the ceremony and a DJ for the reception, who also serves as the Master of Ceremonies. This way you cover all your bases using only one vendor. For quality DJs who not only get the party started but keep the party going, Awesome Entertainment (http://www.awesome-entertainment.net/) in LA will do your party right, every time.

Keep in mind there are always ways to get the wedding of your dreams, but at a budget based in reality. The term 'taking the plunge' shouldn't mean into financial ruin. We're here to remind brides that with a little extra planning, your event will remain extra special.

Saturday, April 25, 2009

Great Gifts, From the Heart

A favorite website of mine is Red Envelope which offers wonderful and thoughtful gift ideas. Finding meaningful gifts for your bridesmaids can be tough, especially ones that are budget friendly and super fab. We love many of the options for under $50 at Red Envelope. Sterling silver rings, bracelets, necklaces and earrings abound. Your girls will not only love their token of your affection but actually wear it! When you need a gift that says what you feel, make this your one-stop-shop for all your BFF gear.

This thoroughly thoughtful sterling silver 'Soul Friend' necklace for $39.95 is a girly and gracious gift idea.

Monday, April 20, 2009

Children at the Reception??

For couples who don't have huge extended families with lots of little ones in tow, sometimes the decision to invite children sparks a much bigger debate than one would ever imagine. Some couples want their dance floor to be adult and in control, or perhaps kids would add to the bottom line and the couple feels excluding children will help meet their budget needs.

If neither couple has multiple nieces and nephews to add to the guest list, why would guests be upset by the decision to 86 the kids from the list and stick to an adult only affair? DBLA explores some ways to address this conflict which keeps both the couple and the guests happy.

Wording the Invite. For an event that is intended for an adult evening only, ensure your invitation reflects this wish. That way expectations are set upon receipt of the invite, and guests can start planning for a babysitting alternative. Including a phrase such as 'Adult reception to follow' at the end of your invite is a tactful and polite way of saying 'We know your kids are well behaved and super cute, but for our party our guests should be able to purchase an R-rated movie ticket without being accompanied by an adult.'

Include Babysitting Information. For your out of town guest who will be traveling with children, it is a huge help to research babysitting services in your area for them. Call these services and ask important questions to get comfortable that you'll be referring a service that is respectable and reliable. Include that information in an insert in your invitation. It will take the sting out of excluding an important member of their family, and your guests will appreciate the legwork you've already done.

Stick to Your Guns. There will always be a few guests who will ask you in private, maybe over drinks at happy hour while tipsy, whether you really meant to exclude their children. It is important to stick to your request and not extend special favors to guests who ask to specifically bring their children. Doing so might offend others who went out of their way accommodate your request, only to find that others at the party didn't have to do the same. Your friends should understand that this is your party and you're framing it the way you and your groom want it.

Being tactful and polite in this area goes a long way in making sure your event is structured the way you intended. It's an event where Moms and Dads can dress up to the nines, have a few cocktails, and get jiggy on the dance floor. Making your event an unofficial 'date night' is quite all right.

Thursday, April 16, 2009

Our Favorite Shoe Site - Piperlime.com!

We are gaga over the shoes offered on Piperlime (http://www.piperlime.com/). They have the most unique and vibrant selection of strappy sandals I've ever seen, and what girl doesn't lose her mind over a super fun pair of strappy sandals. I mean, come on...

Featured are some wonderful strappy options for brides seeking the perfect peep toe or a sexy slingback to complete their wedding look. Check out their selection, which will not disappoint. With free shipping both to and fro, what more can we say? Chic and affordable foot fashion delivered right to your front door. Love it, mean it.

Wednesday, April 15, 2009

Dream Bridal LA Giveaway!

Brides everywhere have a chance to win 10% off of any dress in our inventory via She Knows ( http://www.sheknows.com)!

For more than eight years, SheKnows.com, one of the top 10 most-visited websites for women, has been providing current information on topics relevant to women's lives.

Each entry is worth 100 points and the contest runs through 5/13/09. Enter hourly at the following link:

http://www.sheknows.com/articles/contests-and-freebies/808556.htm

Keyword: DREAMBRIDAL

Let us put a little extra cash in your wallet for those dream accessories. So cool, we know.

Tuesday, April 14, 2009

DBLA gets a shout out in today's Daily Candy!

We're over the moon about being featured in today's Daily Candy 'Spring 2009 Wedding Guide.' Touted as the resource for 'a frock at a fraction of the typical cost', we can't sit still about being highlighted on such a well respected site for all things fabulous and fun in LA!

About Daily Candy:

DailyCandy is a lifestyle media brand that reaches young, influential women. Known for its quirky, irreverent voice and eclectic taste, DailyCandy has developed a loyal and passionate audience.

Since 2000, DailyCandy has connected readers by providing an intimate, immediate way of staying fashionably informed. DailyCandy acts as a filter, giving readers the best of emerging fashion, boutiques, restaurants, and local finds in key markets across the U.S. and London.

Daily Candy reaches over 2.6 million subscribers.

Monday, April 6, 2009

Gifting Green


A new trend in wedding favors is leaning toward the kind that don't require any packaging at all! In fact, the point is quite the opposite. Environmentally friendly couples who wish to express their gratitude to their guests are more commonly opting for green gift options.


Making donations to the couple's favorite charity in the name of each guest is becoming more and more popular. It is still a very personal way to thank everyone for attending, while keeping true to a new green lifestyle.


Some couples are opting for green gifts on their registry. For those who are already armed with all the kitchen gear they need, couples can request carbon credits to offset their honeymoon travel, tree plantings in their name, book donations or general acts of charity made their honor. For these couples, it's all about the feel good factor, and if Grandma's china already fits the bill, consider a green registry option for those so inclined.


After all, Mother Earth is always married to mankind!

Friday, April 3, 2009

Red Carpet Trends!




Here are some fun red carpet trends that are translating to the ultimate spotlight! One shoulder looks, mermaid silhouettes and for the bold, a tuxedo combo, are being showcased on both Hollywood and bridal runways.

DBLA's Alvina Valenta 'AV9662' is the ultimate mermaid gown that is so right for either a black tie or an outdoor event. The Alencon lace halter and those fab covered buttons down the sweep train provide a look that is both daring and romantic. For a pulsating mermaid option, look no further! We aim to please, every time. Enjoy!

Tuesday, March 24, 2009

Program Design Ideas

When I was planning my wedding in 2007, I found an amazing online site that offered great save the dates, rehearsal dinner invites and wedding programs.


Polka Dot Design (http://www.polkadotdesign.com/) is an amazing and affordable resource for the bride who's looking for classic wedding materials, but in fun, bold and vibrant color schemes.


Their program offerings are to die for, and their options are so plentiful, your hardest decision will be choosing! This company is very easy to work with, and they will revise each and every draft you update prior to finalizing.


So if you decide Aunt Betty needs a shout out at the last minute, you're in good hands. Polka Dot Design is a fabulous resource for the stylish bride who's seeking affordable and quality wedding programs and invitations.

Thursday, March 19, 2009

Contracts 101 and Your Wedding



When it comes to signing on the bottom line, it's important to remember that when executing vendor contracts, be certain to always read through the entire contract, all the way to the extra fine print. Wedding contracts are notoriously iron clad, but that doesn't mean there isn't room to negotiate up front.

Even a layman knows when contract terms seem unrealistic or make you feel uneasy. If a photographer is claiming there's no chance you'll get your album in the first year, negotiate! If your florist swears she can get those sunflowers even though they're out of season, make sure you know what her Plan B flower of choice is. If your planner announces that her 'extra touches' are part of the package, and then sends you an 'extra bill' for immediate payment, document your casual talks in writing, even if it's on your Hello Kitty notepad. If it's one word another another's, there's always room for trouble.

Taking precautions will ensure you won't discover any surprises on your wedding day, which will be stressful enough without a vendor hiccup. Get comfortable with what your vendor contracts say and put them together in one place for your quick reference. Know when your vendors are supposed to show up and what their obligations cover. Keep your groom in the loop - boys are great resources for facts and figures when our heads are swimming with color swatches and linen choices. Be very aware that the contracts you sign are legally binding, so take the time to review them. That way you'll know what you're buying the moment that ink dries.

It's not all doom and gloom, but a little self awareness goes a long way. Let the party end when the DJ's contract says it should, and not a moment sooner.

Thursday, March 12, 2009

Think you had the best wedding of 2008...?

The Knot has put together its second annual Real Wedding Awards. Send in your photos or video and win a trip to Sandals Resorts! All brides and grooms (boys can play too) who submit a wedding clip or photo montage between February 14th and March 31st are automatically entered into the sweepstakes.

You've gotta play to win!

Visit http://www.theknot.com/ for all the details.

Q&A with DBLA!

We're pretty excited about some of the attention we're getting from editors of magazines. Despite this struggling economy, the wedding must go on, and we're here to ensure that brides do not have to skimp on Fabulosity (to quote Kimora).

Here is a little Q&A interview we recently had, and we thought we'd share some of these insights with our fab brides. We hope it will provide some added insight to our motivations and background. Enjoy!!

Please outline your experience in helping brides with their weddings: How did you get your start?

Once upon a time I was a corporate girl working a finance gig at a Fortune 500. For many years I brainstormed business ideas, but was never prepared to pull the trigger. A series of events put Dream Bridal LA into motion. First, my company was purchased and half of my work suddenly disappeared. Second, I was planning my own wedding and in researching options for my own wedding gown, I discovered this 'black market' underworld of girls buying and selling their once worn gowns. I was hooked.

Even though I could have afforded a brand new gown, the idea of spending thousands on a gown worn for only one day just didn't sit right with me. My husband and I were footing the bill, and also the professional shopper in me denied any impulse to pay retail. Of course, I knew about lower price point gown options after visiting budget salons, but when it comes to wedding gowns the saying 'you get what you pay for' most definitely rings true. I wanted a fabulous gown fabricated with high end materials.

Of course, being an LA girl the cache of a designer label was perfectly fine with me. I found a gown I loved from a bride who no longer needed hers, and I made it my own. As the curtain fell on my corporate career, I continued to plan our wedding and then set into motion the plans for Dream Bridal LA. In April 2007 I officially broke up with Corporate America and started Dream Bridal LA full time, and I am loving every moment.

Do you have any professional training?

The training I have is what I would consider my people skills. I'm patient and empathetic. I know that the purchase of a wedding gown is likely the most emotional purchase in a woman's life. Even brides who were not the type to dream about their dress are often surprised to find themselves more invested in the decision than they ever imagined. Emotions run high during wedding planning. I try to provide all my brides a 'white glove' experience and I'm always responsive to questions and needs.

How many brides have you worked with since you started Dream Bride LA?

Nationally I've worked with hundreds. Roughly 70% of my business are long distance brides, including international brides. About 30% are local to Southern California.

Who is your favorite designer?

This is a toss up! I love Claire Pettibone and Jenny Packham as designers both equally but for very different reasons. I love Claire Pettibone's designs because they are so feminine and romantic. I feel like I could be the lead character in an F. Scott Fitzgerald novel if I wore her designs. They speak volumes to the hopeful romantic.

Jenny Packham gowns are so glamorous and sophisticated. They are rich and detailed without being over designed. Her gowns make me think of a wedding backdrop in Monaco. Both designers create wonderfully modern options that are still clearly bridal.

Is there a formula for how much of your budget should be allocated to the dress?

This is a good question! I can't say there is a specific formula, although I know wedding planning websites everywhere will say otherwise. The overall wedding budget should be discussed right away with the people who are paying the bill. If that means the bride's parents, then the bride should have a very straightforward and honest conversation about what they plan to contribute. If the couple plans to pay, then the bride and groom must sit down early in the planning process before the fantasies no longer mesh with the realities.

A high end wedding gown has residual value and can be sold after the event. This is the one component of a wedding where the couple can actually recoup some of their expenses! That being said, the designer and style will largely determine how fast that gown sells after the fact. Ultimately, the price should never keep a bride up at night. If this is the case, it's better to scale back and rethink expectations.

What is the most common mistake you see/hear of when brides are choosing their dress?

Great question!

First, never purchase a gently worn gown that will clearly be too small. Meaning, don't expect to lose weight prior to the wedding, hoping the gown will fit in time for the Big Day. Many brides react to stress differently, and putting pressure on oneself to lose weight is one added stressor that doesn't need to be in the mix.

Second, when it comes to ultimately choosing a gown, a bride should always go with her gut. When a bride hears that inner voice that says, 'This is so me!!' it's 'The One'. Often I have brides contact me who felt pressured by a sales associate at a salon, her mother, a bridesmaid, or even her mother-in-law, and later have second thoughts about her gown choice. Everyone has an opinion, but ultimately the bride's opinion is the one that matters most.

Third, buyer beware! When purchasing from an individual seller, the bride should do her homework and ask lots of questions about the gown, its condition, its altered measurements, including the gown's length. This is no small purchase, and often brides who sell their gowns do not offer a return policy. Spend the time to think through important questions so there are no unfortunate surprises when the gown arrives. Sellers will often say their gown is perfect, but there is no such thing as a perfect, once worn gown. Perfect gowns are brand new, but gently worn gowns are a wonderful option to purchasing new gowns at retail prices. Align expectations and ask good questions prior to purchasing.

What are your three best tips for a bride who is just beginning to look for a dress?

First, get a feel for the many different silhouettes offered by looking through bridal magazines. Think about what will be the most flattering and the most comfortable on the Big Day. If the bride isn't a strapless kind of gal, then a strapless gown will drive her nuts at her party. If a bride dreamed about a mermaid cut but doesn't own a pencil skirt in her wardrobe, this might not be the most flattering look.

Second, pick a venue, then pick the dress. The venue will largely determine what kind of dress the bride should wear. An extravagant ball gown will not be the right match for an intimate garden affair. Picking the venue will clear up a lot of confusion about the direction of the event, the type of budget, and the overall look for the bride.

Third, every bride has a feel for what kind of materials will make her go wild. Lace, silk, satin, beading, tulle - the bride's aesthetic will determine whether the gown will be more simple or more detailed.

Lastly, the bride should stay her in comfort zone. A wedding gown is not the time to be adventurous and go backless if the mere thought makes the bride feel squeamish. Wear what feels right and what feels comfortable. That way the bride will seek the spotlight instead of run away from it.

What would you say are the main categories wedding dress styles fall into? (ie: Princess, Mermaid, etc.)

There are several categories: Princess, mermaid, trumpet, fit and flare, sheath, empire, ball gown, a-line...there is a great silhouette that is right for every bride.

What particular style of wedding dresses fit with common wedding themes?

If planning a destination wedding, a bride should think about a simpler silhouette in a fabric that travels well. Often destination brides will seek chiffon or lace designs which work well with the event location both for the look and the anticipated weather. Gowns with long trains or multiple layers will be too heavy and hot since most destination weddings are in exotic locales. Keep it simple and elegant. Destination brides are more commonly choosing short gowns which are very appropriate due to their ease of travel and the more intimate backdrop.

An extravagant black tie wedding requires an extravagant, black tie appropriate gown! If the guests are wearing tuxedos and formal attire, the bride should seek a show stopping gown with a lot of bling and detail. Cathedral length trains are more appropriate for this type of event, paired with a ball gown silhouette. Multiple layers and added tulle give the gown a more substantial, regal look.

A garden or outdoor wedding calls for a slimmer silhouette and a less structured look. Outdoor weddings are usually set up in areas that may be a little restricted, and the bride will want a gown that can turn corners without taking out guests. Many silhouettes are appropriate for this sort of venue, with the empire waist being a favorite.

If the couple plans to wed in a church prior to heading off to the reception, the bride will want to consider a gown that is perhaps more modest. Bare shoulders or daring cleavage might be a no-no and it's wise to first check with the officiant to ensure which type of gown is a suitable choice.

What are your top 5 Do's and Don'ts for a wedding dress?

Do purchase a gown that makes you feel fabulous!

Don't purchase a gown that makes you feel anxious or insecure.

Do invite others along to share the in the gown shopping experience, but don't let them decide for you.

Do your best to listen to your gut when making your decision.

Do remember that you're getting married, and it's going to be the best party of your life!

What wedding traditions do you feel are passé?

Honestly, I don't feel as though any traditions are passe. I think that when it comes to organizing the flow of the event, the couple should definitely consider what types of traditions are most important to them...father/daughter dance, mother/son dance, garter toss, bouquet toss, toasts, first dance....these are all parts of the event that should be considered, but there is never a right or wrong answer about whether each must be included.

Weddings today are becoming more and more personalized, from menu options to seating arrangements to gifts for the guests. Each component of the event is a purposeful choice. It's important that the event include traditions which are meaningful to the couple, whether they are standard issue or unique to their union.

Honoring family members who have passed is a wonderful way to remember all persons who loved the couple. Carrying a charm or memento from a prior generation is a terrific way to fulfill that 'something old' adage. Choosing a song that suits the couple, and is anything but Wagner's 'Bridal March', is a great way to set the tone for a unique wedding experience. Putting the couple's thumbprints on the event will ensure the guests will feel even more included in the couple's special day.

What would you say are the up and coming trends you are seeing for weddings/wedding dresses in 2009?

As the economy tightens, extravagant weddings are a little less en vogue. Couples are opting for more intimate affairs and smaller venues. It is becoming more common for couples to pay for their weddings, especially as the trend to marry later in life continues.

Short dresses are very popular and every designer is including at least one or two short looks in their new collections. Slimmer silhouettes and more modern gown options are becoming much more popular. Body conscious designs that highlight a bride's assets are in higher demand.

Today's bride is a thoroughly modern bride, one who has more choices at her fingertips than ever before. We are always excited to be a part of bride's planning. It is an honor we don't take lightly!

Saturday, January 10, 2009

2009 Resolution Roundup

How did this happen?! I know 2008 was a total page turner, but all of a sudden here we are starting down the barrel of 2009. A new year is like a bright and shiny penny. It's full of optimism and good intentions. Resolutions help lay the foundation for 'to do' lists and ideas for that ideal lifestyle.

But when it comes to planning your wedding, we suggest five go-to resolutions to ensure your sanity stays in check and your friends remain that way.

5.) Stay true to yourself. I have come across a few brides who have shared their stories of purchasing a gown that just wasn't The One and then later found themselves trying to sell it so they can go back out there and track down The One That Got Away. When choosing your gown, there will always be a lot of opinions to consider: the salesperson, the maid of honor, the soon-to-be-mother-in-law, the sister, the bridesmaid, and the mother of all opinions, Mom. Ultimately, it is your gown, and it is your ultimate party dress. You will be the one who wears this gown to celebrate the first day of your new life with your new husband.

Be patient, find your inner Zen. I guarantee there will be a time when the dress you are trying triggers this voice in your head which says, "This is soooooo ME!". That voice is your gut and your ultimate opinion. When you hear it, you can thank the very important people in your life for theirs, but gently remind them that yours is the one that matters most.

4.) Stay realistic. So many resolutions revolve around weight loss and there are too many brides who attempt to diet their bodies down two dress sizes in time for their Big Day. Always purchase a dress that fits you today. You can always alter it down tomorrow! Planning a wedding is a wonderful experience, but putting yourself in a do-or-die fight to loose the lbs is too stressful and not worth the battle.

3.) Stay on track. Another resolution many bring into focus for a new year is to get organized. This, of course, is always easier said than done. A run to Target is all you need to get this party started, and what girl doesn't want an excuse to shop at Target?! A three-ring binder and sheet dividers are a great start. Keeping all of your contracts in once place will minimize any confusion as the Big Day nears and all of your vendor contact information will be in one place. A small amount of time spent organizing will save a huge amount of time just when you need that extra time the most.

2.) Stay in the moment. Ultimately your planning and hard work should not over shadow this special and memorable time in your life. That can be hard to remember between the shuffle of vendor appointments, DIY projects, invitations, and oh yeah, that 60 hour work week you're trying to squeeze in the mix. Do your best to stay in each and every moment, reminding yourself to see the forest despite all those dang trees. It will slow you down and put a smile on your face. After all, you're getting married!

1.) Stay connected. Let's be honest...your fiance is a lucky guy! It's important though to remind him that you're a lucky girl too. Make the time to stay connected to one another throughout the planning process. Despite the deadlines and decisions, the time constraints and budget talks, keep him close and the planning fun. Laugh through the drama and love each other madly. Remind him that all of this planning is because you found each other, despite all odds to the contrary. That does deserve a party, now doesn't it!