What brides don't know about designer gowns...

I know a lot of brides scratch their heads asking themselves, 'How can this designer gown be so gosh darn expensive?!?!?'

Brides might think that there is this absolutely ginormous markup when it comes to designer gowns and there certainly is some markup - after all, bridal businesses are in business for a reason. Gowns are generally marked up anywhere from 2.2x to 4x wholesale cost. However, brides would be surprised to know that the wholesale cost of gowns can be substantial and is never mere nickels (more like quarters).

Why is this the case? For the following reasons, be prepared to pay a little extra (but Ladies, we all know it's sooooo worth it).

Materials. When it comes to fabrics, trim, underlays, overlays, covered buttons, or crystals, there's a certain cost that goes with all of the above. High end materials like silk or reimbroidered lace can be pricey, because the fabric itself is pricey. Crystal beading, jewels, and intricate detailing also costs some dough because it is very labor intensive to turn these gowns into works of art. Gowns that have multiple layers with delicate overlays are chic but not cheap.

Construction. High-end designer gowns are constructed to last. The quality of the seaming and the attention to detail will ensure that this type of gown is built to last. Gowns which are made of polyester or less expensive materials can fall apart at the seams (literally) after dry cleaning or even if a bride is a little extra tough on her gown. Quality Construction + Quality Materials = A Forever Gown.

The cliche 'you get what you pay for' is very true when it comes to wedding gowns. While the markup exists, the wholesale cost for these gowns is still a pretty penny. Be rest assured that the $5,000 gown at your local salon did not cost the salon owner a mere $100.

We are always interested in giving brides luxury within reach. Everyday at DBLA an opportunity exists to have your delicious wedding cake and eat it too!