Tuesday, December 22, 2009
A Showstopping Bride out of St. Pete, Florida!
Tuesday, November 24, 2009
What brides don't know about designer gowns...
Brides might think that there is this absolutely ginormous markup when it comes to designer gowns and there certainly is some markup - after all, bridal businesses are in business for a reason. Gowns are generally marked up anywhere from 2.2x to 4x wholesale cost. However, brides would be surprised to know that the wholesale cost of gowns can be substantial and is never mere nickels (more like quarters).
Why is this the case? For the following reasons, be prepared to pay a little extra (but Ladies, we all know it's sooooo worth it).
Materials. When it comes to fabrics, trim, underlays, overlays, covered buttons, or crystals, there's a certain cost that goes with all of the above. High end materials like silk or reimbroidered lace can be pricey, because the fabric itself is pricey. Crystal beading, jewels, and intricate detailing also costs some dough because it is very labor intensive to turn these gowns into works of art. Gowns that have multiple layers with delicate overlays are chic but not cheap.
Construction. High-end designer gowns are constructed to last. The quality of the seaming and the attention to detail will ensure that this type of gown is built to last. Gowns which are made of polyester or less expensive materials can fall apart at the seams (literally) after dry cleaning or even if a bride is a little extra tough on her gown. Quality Construction + Quality Materials = A Forever Gown.
The cliche 'you get what you pay for' is very true when it comes to wedding gowns. While the markup exists, the wholesale cost for these gowns is still a pretty penny. Be rest assured that the $5,000 gown at your local salon did not cost the salon owner a mere $100.
We are always interested in giving brides luxury within reach. Everyday at DBLA an opportunity exists to have your delicious wedding cake and eat it too!
Tuesday, November 3, 2009
The Buying Guide for the International Bride
Friday, October 30, 2009
Pockets-A-Plenty
Wednesday, October 21, 2009
DBLA Featured on The Bride's Cafe!
Janie is a wonderful florist based out of Richmond, Virgina and owns the flora design house Janie Medley Flora Design. Brides who are searching for a florist in the greater DC, VA and MD areas should definitely check out her website for weddings she's already designed. Whew, her work is breathtaking, I know!
Thanks, Janie, for reaching out to us and asking for our guidance on this tricky subject. We are always interested in keeping brides everywhere safe and warm in their couture gowns.
Monday, September 14, 2009
A Resale Gown Guide for Recently Wed Brides
If a bride is considering resale after the event, there are definitely designers that will ‘hold’ their value. Once worn gowns by high end designers have residual value and, like any other commodity, have a market value. Monique Lhuillier, Vera Wang, Melissa Sweet, Claire Pettibone, Jim Hjelm, Alvina Valenta, Lazaro, Priscilla of Boston, Jenny Packham and other high-end, well established designers will often fetch higher resale price points, and certain styles by each designer are coveted even more so by brides. Surprisingly, gowns from older collections often tend to hold their value a little more, since the collection has been in circulation longer, and more brides have seen these gowns in ad campaigns or featured in bridal magazines over multiple seasons.
A typical rule of thumb is to offer the gown for half of what was paid. Like driving a car off the lot, once purchased form a salon, the gown has depreciated by fifty percent. Brides who seek more will often find that they will have to eventually reduce the asking price as buying brides definitely educate themselves on what that particular gown is worth on the ‘open market.’ The asking price should be exclusive of any tax or alteration costs. Although these costs can be substantial, they are not a price factor.
A gown that is professionally cleaned will command more than a gown that was worn and is sold as-is. A once worn gown needs a detailing prior to sale, since a shiny gown just feels better than one that still needs a hand wax. After the event, go over the gown and inspect it from bust to bustle. A wedding is the ultimate party, and there are likely to be some flaws when the DJ calls it quits. That’s okay – it is a party! Check for stains, tears, zipper issues, material defects, pulls, snags, bustle compromises and dirt. Note these on paper so when you bring the dress to be cleaned, each area can be addressed. Often dry cleaners will have a tailor on hand who is skilled enough in wedding gown repairs, and the bride can clean and repair any issues at the same time.
This brings us to our next point – picking a dry cleaner. Dry cleaning your wedding gown, whether to preserve it or to prepare it for resale, is an important post-wedding to do item to keep in mind after the dust settles. Choosing a dry cleaner can be tricky. It is important to not base your decision on price alone. Inexperienced dry cleaners can ruin a gown and its chances to be shared with future generations or another bride. First, check with your friends for a referral. Or, visit your regular dry cleaners and ask how many high-end wedding or cocktail gowns they typically clean. If you live in a larger city, check with the salons of prominent designers to see who they use to dry clean their runway gowns. Keep in mind that gowns with full skirts and intricate beading will cost more to clean than gowns with slimmer silhouettes.
Unless you are certain that you want to pass your gown on to the next generation, it is not necessary to preserve the gown. For resale purposes, a professional dry cleaning is all that is required. In fact, we recommend not pressing the gown since the next bride will need to press the gown upon sale, due to shipping and alterations handling.
Most importantly, offer your gown to the next bride in the same condition as you would expect to receive a once worn gown. The karmic train will eventually come full circle. Make every attempt to refresh the gown to its best possible condition prior to sale. Also, when advertising its availability, don’t make inaccurate representations about its condition. Once worn gowns can never be considered ‘perfect’, but should rather be advertised as ‘refreshed to like new.’ Perfect gowns are only brand new gowns, but once worn gowns are wonderful alternatives to purchasing new gowns at retail prices. Remember the cliché – there should be truth in advertising.
Wonderful and inexpensive resources for selling your gown include Once Wed, Wedding Bee(classifieds), Party Pop (wedding gown message board) or Preowned Wedding Dresses. Keep in mind that there are a lot of scammers out there who have discovered the wedding dress resale market and will try to cash in on unsuspecting victims. Emails that depict a suspicious buying scenario (i.e. cashiers checks, an ‘agent’ shipping contact, a convoluted payment process, paying more for the gown and asking for a cash credit, etc.) should be avoided. Remember, if something seems too good to be true, it always is. Use your good judgment when exchanging information and use a trusted payment platform like Paypal or Escrow.com. If the buyer can’t understand your need for payment via these methods, then they are not the right buyer. Each site will take a small percentage based on the total sale, but it is worth it to know the payment is coming via a trusted medium.
Buying brides will want to know as much as possible about your gown prior to purchase. They will need to know the altered bust, waist and hip measurements, and also your height with heels. A general ballpark like ‘I’m a size 4’ or ‘it’s a typical size 8’ won’t cut the mustard. If a bride is spending her hard-earned dough, she’ll want to know if it fits. Keep the information from the seamstress as a reference, and be sure to keep all your original receipts, including any receipts for dry cleaning and repairs.
Lastly, be sure to post actual photos of your gown and not only the stock runway photo from the designer’s website. Brides need to know that the gown actually exists and will want to see your dress in all its glory. For brides who want to keep their privacy, blur or crop out faces, but full and close-up body shots of both the front and back of the gown are a necessity.
With this, we hope you find the sales process a quick and easy one, and we like sharing this type of advice to keep both buyers and sellers safe from the perils of this brave new Internet world in which we live. We love offering brides our consignment or purchasing services, but we unfortunately can’t assist every bride. We like knowing we can offer some insight that will help the party fade to black, without a dress sale hangover.
Thursday, September 10, 2009
DBLA's Three Best Tips for Brides Beginning Their Gown Search
Monday, September 7, 2009
Pre-Sale By Owner
Thursday, September 3, 2009
A South Carolina DBLA Bride Says 'I Do!!'
Tuesday, September 1, 2009
To veil or not to veil?
Friday, August 28, 2009
Gown Alterations 101
Wednesday, August 26, 2009
To split or not to split (the dress)...?
Knowledge is power. These sorts of transactions really don't bode well for a positive outcome. However, if you have your heart set on a gown that is not readily available by way of a resale alternative, and you discover another bride who has her heart set on the same gown, this partnership could work with the right amount of due diligence and documentation. With budgets tightening, protect yourself and your financial investment. It's always worth the extra time to be sure you're making the right decision.
Tuesday, July 28, 2009
Another DBLA Bride Walks Down the Aisle!
Tuesday, June 23, 2009
Blogger Mrs. Hot Cocoa from Weddingbee.com Says 'I Do!'
Wednesday, June 17, 2009
DBLA Featured on Examiner.com!
Friday, June 5, 2009
Whiteflash.com Is Your White Hot Online Diamond Resource
Wednesday, June 3, 2009
DBLA on Luxaholics.com!
Tuesday, June 2, 2009
More Photos of the Latest DBLA Bride!
Friday, May 29, 2009
A DBLA Bride Makes Her Debut Down the Aisle!
Wednesday, May 20, 2009
Tightening the Bridal Belt
Saturday, April 25, 2009
Great Gifts, From the Heart
This thoroughly thoughtful sterling silver 'Soul Friend' necklace for $39.95 is a girly and gracious gift idea.
Monday, April 20, 2009
Children at the Reception??
If neither couple has multiple nieces and nephews to add to the guest list, why would guests be upset by the decision to 86 the kids from the list and stick to an adult only affair? DBLA explores some ways to address this conflict which keeps both the couple and the guests happy.
Wording the Invite. For an event that is intended for an adult evening only, ensure your invitation reflects this wish. That way expectations are set upon receipt of the invite, and guests can start planning for a babysitting alternative. Including a phrase such as 'Adult reception to follow' at the end of your invite is a tactful and polite way of saying 'We know your kids are well behaved and super cute, but for our party our guests should be able to purchase an R-rated movie ticket without being accompanied by an adult.'
Include Babysitting Information. For your out of town guest who will be traveling with children, it is a huge help to research babysitting services in your area for them. Call these services and ask important questions to get comfortable that you'll be referring a service that is respectable and reliable. Include that information in an insert in your invitation. It will take the sting out of excluding an important member of their family, and your guests will appreciate the legwork you've already done.
Stick to Your Guns. There will always be a few guests who will ask you in private, maybe over drinks at happy hour while tipsy, whether you really meant to exclude their children. It is important to stick to your request and not extend special favors to guests who ask to specifically bring their children. Doing so might offend others who went out of their way accommodate your request, only to find that others at the party didn't have to do the same. Your friends should understand that this is your party and you're framing it the way you and your groom want it.
Being tactful and polite in this area goes a long way in making sure your event is structured the way you intended. It's an event where Moms and Dads can dress up to the nines, have a few cocktails, and get jiggy on the dance floor. Making your event an unofficial 'date night' is quite all right.
Thursday, April 16, 2009
Our Favorite Shoe Site - Piperlime.com!
Wednesday, April 15, 2009
Dream Bridal LA Giveaway!
For more than eight years, SheKnows.com, one of the top 10 most-visited websites for women, has been providing current information on topics relevant to women's lives.
Each entry is worth 100 points and the contest runs through 5/13/09. Enter hourly at the following link:
http://www.sheknows.com/articles/contests-and-freebies/808556.htm
Keyword: DREAMBRIDAL
Let us put a little extra cash in your wallet for those dream accessories. So cool, we know.
Tuesday, April 14, 2009
DBLA gets a shout out in today's Daily Candy!
Since 2000, DailyCandy has connected readers by providing an intimate, immediate way of staying fashionably informed. DailyCandy acts as a filter, giving readers the best of emerging fashion, boutiques, restaurants, and local finds in key markets across the U.S. and London.
Daily Candy reaches over 2.6 million subscribers.
Monday, April 6, 2009
Gifting Green
Friday, April 3, 2009
Red Carpet Trends!
Tuesday, March 24, 2009
Program Design Ideas
Polka Dot Design (http://www.polkadotdesign.com/) is an amazing and affordable resource for the bride who's looking for classic wedding materials, but in fun, bold and vibrant color schemes.
Their program offerings are to die for, and their options are so plentiful, your hardest decision will be choosing! This company is very easy to work with, and they will revise each and every draft you update prior to finalizing.
So if you decide Aunt Betty needs a shout out at the last minute, you're in good hands. Polka Dot Design is a fabulous resource for the stylish bride who's seeking affordable and quality wedding programs and invitations.
Thursday, March 19, 2009
Contracts 101 and Your Wedding
Thursday, March 12, 2009
Think you had the best wedding of 2008...?
Q&A with DBLA!
We're pretty excited about some of the attention we're getting from editors of magazines. Despite this struggling economy, the wedding must go on, and we're here to ensure that brides do not have to skimp on Fabulosity (to quote Kimora).
Here is a little Q&A interview we recently had, and we thought we'd share some of these insights with our fab brides. We hope it will provide some added insight to our motivations and background. Enjoy!!
Please outline your experience in helping brides with their weddings: How did you get your start?
Once upon a time I was a corporate girl working a finance gig at a Fortune 500. For many years I brainstormed business ideas, but was never prepared to pull the trigger. A series of events put Dream Bridal LA into motion. First, my company was purchased and half of my work suddenly disappeared. Second, I was planning my own wedding and in researching options for my own wedding gown, I discovered this 'black market' underworld of girls buying and selling their once worn gowns. I was hooked.
Even though I could have afforded a brand new gown, the idea of spending thousands on a gown worn for only one day just didn't sit right with me. My husband and I were footing the bill, and also the professional shopper in me denied any impulse to pay retail. Of course, I knew about lower price point gown options after visiting budget salons, but when it comes to wedding gowns the saying 'you get what you pay for' most definitely rings true. I wanted a fabulous gown fabricated with high end materials.
Of course, being an LA girl the cache of a designer label was perfectly fine with me. I found a gown I loved from a bride who no longer needed hers, and I made it my own. As the curtain fell on my corporate career, I continued to plan our wedding and then set into motion the plans for Dream Bridal LA. In April 2007 I officially broke up with Corporate America and started Dream Bridal LA full time, and I am loving every moment.
Do you have any professional training?
The training I have is what I would consider my people skills. I'm patient and empathetic. I know that the purchase of a wedding gown is likely the most emotional purchase in a woman's life. Even brides who were not the type to dream about their dress are often surprised to find themselves more invested in the decision than they ever imagined. Emotions run high during wedding planning. I try to provide all my brides a 'white glove' experience and I'm always responsive to questions and needs.
How many brides have you worked with since you started Dream Bride LA?
Nationally I've worked with hundreds. Roughly 70% of my business are long distance brides, including international brides. About 30% are local to Southern California.
Who is your favorite designer?
This is a toss up! I love Claire Pettibone and Jenny Packham as designers both equally but for very different reasons. I love Claire Pettibone's designs because they are so feminine and romantic. I feel like I could be the lead character in an F. Scott Fitzgerald novel if I wore her designs. They speak volumes to the hopeful romantic.
Jenny Packham gowns are so glamorous and sophisticated. They are rich and detailed without being over designed. Her gowns make me think of a wedding backdrop in Monaco. Both designers create wonderfully modern options that are still clearly bridal.
Is there a formula for how much of your budget should be allocated to the dress?
This is a good question! I can't say there is a specific formula, although I know wedding planning websites everywhere will say otherwise. The overall wedding budget should be discussed right away with the people who are paying the bill. If that means the bride's parents, then the bride should have a very straightforward and honest conversation about what they plan to contribute. If the couple plans to pay, then the bride and groom must sit down early in the planning process before the fantasies no longer mesh with the realities.
A high end wedding gown has residual value and can be sold after the event. This is the one component of a wedding where the couple can actually recoup some of their expenses! That being said, the designer and style will largely determine how fast that gown sells after the fact. Ultimately, the price should never keep a bride up at night. If this is the case, it's better to scale back and rethink expectations.
What is the most common mistake you see/hear of when brides are choosing their dress?
Great question!
First, never purchase a gently worn gown that will clearly be too small. Meaning, don't expect to lose weight prior to the wedding, hoping the gown will fit in time for the Big Day. Many brides react to stress differently, and putting pressure on oneself to lose weight is one added stressor that doesn't need to be in the mix.
Second, when it comes to ultimately choosing a gown, a bride should always go with her gut. When a bride hears that inner voice that says, 'This is so me!!' it's 'The One'. Often I have brides contact me who felt pressured by a sales associate at a salon, her mother, a bridesmaid, or even her mother-in-law, and later have second thoughts about her gown choice. Everyone has an opinion, but ultimately the bride's opinion is the one that matters most.
Third, buyer beware! When purchasing from an individual seller, the bride should do her homework and ask lots of questions about the gown, its condition, its altered measurements, including the gown's length. This is no small purchase, and often brides who sell their gowns do not offer a return policy. Spend the time to think through important questions so there are no unfortunate surprises when the gown arrives. Sellers will often say their gown is perfect, but there is no such thing as a perfect, once worn gown. Perfect gowns are brand new, but gently worn gowns are a wonderful option to purchasing new gowns at retail prices. Align expectations and ask good questions prior to purchasing.
What are your three best tips for a bride who is just beginning to look for a dress?
First, get a feel for the many different silhouettes offered by looking through bridal magazines. Think about what will be the most flattering and the most comfortable on the Big Day. If the bride isn't a strapless kind of gal, then a strapless gown will drive her nuts at her party. If a bride dreamed about a mermaid cut but doesn't own a pencil skirt in her wardrobe, this might not be the most flattering look.
Second, pick a venue, then pick the dress. The venue will largely determine what kind of dress the bride should wear. An extravagant ball gown will not be the right match for an intimate garden affair. Picking the venue will clear up a lot of confusion about the direction of the event, the type of budget, and the overall look for the bride.
Third, every bride has a feel for what kind of materials will make her go wild. Lace, silk, satin, beading, tulle - the bride's aesthetic will determine whether the gown will be more simple or more detailed.
Lastly, the bride should stay her in comfort zone. A wedding gown is not the time to be adventurous and go backless if the mere thought makes the bride feel squeamish. Wear what feels right and what feels comfortable. That way the bride will seek the spotlight instead of run away from it.
What would you say are the main categories wedding dress styles fall into? (ie: Princess, Mermaid, etc.)
There are several categories: Princess, mermaid, trumpet, fit and flare, sheath, empire, ball gown, a-line...there is a great silhouette that is right for every bride.
What particular style of wedding dresses fit with common wedding themes?
If planning a destination wedding, a bride should think about a simpler silhouette in a fabric that travels well. Often destination brides will seek chiffon or lace designs which work well with the event location both for the look and the anticipated weather. Gowns with long trains or multiple layers will be too heavy and hot since most destination weddings are in exotic locales. Keep it simple and elegant. Destination brides are more commonly choosing short gowns which are very appropriate due to their ease of travel and the more intimate backdrop.
An extravagant black tie wedding requires an extravagant, black tie appropriate gown! If the guests are wearing tuxedos and formal attire, the bride should seek a show stopping gown with a lot of bling and detail. Cathedral length trains are more appropriate for this type of event, paired with a ball gown silhouette. Multiple layers and added tulle give the gown a more substantial, regal look.
A garden or outdoor wedding calls for a slimmer silhouette and a less structured look. Outdoor weddings are usually set up in areas that may be a little restricted, and the bride will want a gown that can turn corners without taking out guests. Many silhouettes are appropriate for this sort of venue, with the empire waist being a favorite.
If the couple plans to wed in a church prior to heading off to the reception, the bride will want to consider a gown that is perhaps more modest. Bare shoulders or daring cleavage might be a no-no and it's wise to first check with the officiant to ensure which type of gown is a suitable choice.
What are your top 5 Do's and Don'ts for a wedding dress?
Do purchase a gown that makes you feel fabulous!
Don't purchase a gown that makes you feel anxious or insecure.
Do invite others along to share the in the gown shopping experience, but don't let them decide for you.
Do your best to listen to your gut when making your decision.
Do remember that you're getting married, and it's going to be the best party of your life!
What wedding traditions do you feel are passé?
Honestly, I don't feel as though any traditions are passe. I think that when it comes to organizing the flow of the event, the couple should definitely consider what types of traditions are most important to them...father/daughter dance, mother/son dance, garter toss, bouquet toss, toasts, first dance....these are all parts of the event that should be considered, but there is never a right or wrong answer about whether each must be included.
Weddings today are becoming more and more personalized, from menu options to seating arrangements to gifts for the guests. Each component of the event is a purposeful choice. It's important that the event include traditions which are meaningful to the couple, whether they are standard issue or unique to their union.
Honoring family members who have passed is a wonderful way to remember all persons who loved the couple. Carrying a charm or memento from a prior generation is a terrific way to fulfill that 'something old' adage. Choosing a song that suits the couple, and is anything but Wagner's 'Bridal March', is a great way to set the tone for a unique wedding experience. Putting the couple's thumbprints on the event will ensure the guests will feel even more included in the couple's special day.
What would you say are the up and coming trends you are seeing for weddings/wedding dresses in 2009?
As the economy tightens, extravagant weddings are a little less en vogue. Couples are opting for more intimate affairs and smaller venues. It is becoming more common for couples to pay for their weddings, especially as the trend to marry later in life continues.
Short dresses are very popular and every designer is including at least one or two short looks in their new collections. Slimmer silhouettes and more modern gown options are becoming much more popular. Body conscious designs that highlight a bride's assets are in higher demand.
Today's bride is a thoroughly modern bride, one who has more choices at her fingertips than ever before. We are always excited to be a part of bride's planning. It is an honor we don't take lightly!
Saturday, January 10, 2009
2009 Resolution Roundup
But when it comes to planning your wedding, we suggest five go-to resolutions to ensure your sanity stays in check and your friends remain that way.
5.) Stay true to yourself. I have come across a few brides who have shared their stories of purchasing a gown that just wasn't The One and then later found themselves trying to sell it so they can go back out there and track down The One That Got Away. When choosing your gown, there will always be a lot of opinions to consider: the salesperson, the maid of honor, the soon-to-be-mother-in-law, the sister, the bridesmaid, and the mother of all opinions, Mom. Ultimately, it is your gown, and it is your ultimate party dress. You will be the one who wears this gown to celebrate the first day of your new life with your new husband.
Be patient, find your inner Zen. I guarantee there will be a time when the dress you are trying triggers this voice in your head which says, "This is soooooo ME!". That voice is your gut and your ultimate opinion. When you hear it, you can thank the very important people in your life for theirs, but gently remind them that yours is the one that matters most.
4.) Stay realistic. So many resolutions revolve around weight loss and there are too many brides who attempt to diet their bodies down two dress sizes in time for their Big Day. Always purchase a dress that fits you today. You can always alter it down tomorrow! Planning a wedding is a wonderful experience, but putting yourself in a do-or-die fight to loose the lbs is too stressful and not worth the battle.
3.) Stay on track. Another resolution many bring into focus for a new year is to get organized. This, of course, is always easier said than done. A run to Target is all you need to get this party started, and what girl doesn't want an excuse to shop at Target?! A three-ring binder and sheet dividers are a great start. Keeping all of your contracts in once place will minimize any confusion as the Big Day nears and all of your vendor contact information will be in one place. A small amount of time spent organizing will save a huge amount of time just when you need that extra time the most.
2.) Stay in the moment. Ultimately your planning and hard work should not over shadow this special and memorable time in your life. That can be hard to remember between the shuffle of vendor appointments, DIY projects, invitations, and oh yeah, that 60 hour work week you're trying to squeeze in the mix. Do your best to stay in each and every moment, reminding yourself to see the forest despite all those dang trees. It will slow you down and put a smile on your face. After all, you're getting married!
1.) Stay connected. Let's be honest...your fiance is a lucky guy! It's important though to remind him that you're a lucky girl too. Make the time to stay connected to one another throughout the planning process. Despite the deadlines and decisions, the time constraints and budget talks, keep him close and the planning fun. Laugh through the drama and love each other madly. Remind him that all of this planning is because you found each other, despite all odds to the contrary. That does deserve a party, now doesn't it!